One industry, and nothing else beside it
Bussinesstan works with remittance and money transfer companies only. No ecommerce, no SaaS, no general fintech, and no exceptions made for a good budget.
Remittance only · Fixed fees · Licensing goes to specialists
What the model rests on
- A remittance business does not earn on signups. It earns on the first transaction, then on how often that sender comes back, then on which corridors those transfers run through.
- Almost every growth problem in this industry is one of those three. A campaign that produces registrations and no transfers has failed. A corridor that fills with one-off senders is a cost line wearing a growth costume.
- Generalist agencies optimise for the metric they can see, which is usually the install or the lead. That works in categories where the signup is the sale. In money transfer it is the beginning of an expensive wait.
- So every service here ladders to one of the three: first transaction, send frequency, corridor mix. If a piece of work cannot be tied to one of them, it does not get proposed in the first place.
Four positions, and their price
Each of these costs money to hold. That is the only reason any of them is worth stating out loud.
We argue against spending more
When the verification screens lose most of the senders who arrive, more traffic buys more drop-off. The advice is usually to pause the media and fix the funnel, rarely what anybody hoped for.
Cost: It costs us the retainer that would have started that month.
Measurement before media
No campaign starts until the first transfer is a tracked event. That delays a launch by weeks, and it means the first invoice covers analytics work rather than the advertising a client came for.
Cost: It loses the deals that wanted creative live by Friday.
No percentage of spend pricing
Fees are fixed and agreed before the work starts, so nobody at this end earns more by recommending a larger budget. It removes the incentive that makes most agency advice worth discounting.
Cost: It caps what a large account can ever be worth to us.
We stay inside our competence
Advertising and marketing compliance is ours. Licensing, AML programmes, sanctions and regulatory approval are not, and each of those questions goes to a qualified specialist in writing instead.
Cost: It hands whole workstreams, and their fees, to somebody else.
How the practice runs
One team, seven categories, and a single conversion at the end of every page on this site.
One category of client
Remittance operators, exchange houses, payout platforms and cross-border payment businesses, and nobody else.
Seven service categories
Marketing, paid growth, SEO, technology, conversion, consulting and AI automation, run by one team.
Fixed fees, agreed first
Scope and price are settled before anything starts, and neither moves because a budget grew.
Written boundaries
What the work covers, and what it never covers, is written down before the first invoice.
Five points that matter
The first corridor brief
The first money transfer client, and the discovery that install-led advice does not survive a KYC screen.
Dropping other industries
Everything outside remittance was let go, on the basis that corridor knowledge does not transfer sideways.
Measurement moved first
Analytics and first-transfer tracking became step one on every engagement, ahead of any media at all.
Fixed fees only
Percentage of spend pricing was dropped, so recommending a bigger budget stopped paying anybody here.
Seven categories, one team
The practice settled into the seven categories it runs today, with the boundaries written down.
What we actually do
MarketingContent, email, retention and community, written for diaspora senders.See the work
Paid GrowthSearch, social and app campaigns measured on first transfers, not installs.See the work
SEOCorridor pages, app store listings and being quotable in AI answers.See the work
TechWebsites, apps and remittance management systems, built and rebuilt.See the work
CROThe screens between a download and a first transfer, and the analytics under them.See the work
ConsultingAudits, corridor research, go-to-market and marketing operations work.See the work
AI & AutomationSupport, messaging and workflow automation, with the human stops kept in.See the workWho does the work
A small team, all of it working on money transfer accounts, and none of it juggling other industries.
Questions about us
Yes. Every account is a money transfer operator, exchange house, payout platform or cross-border payment business, and nothing else is taken on.
Because it pays an agency to recommend a bigger budget. Fixed fees are agreed before the work starts, so the advice and the invoice stay unrelated.
Sometimes, yes. When the verification screens lose most of the senders who arrive, more traffic simply buys more drop-off at a higher price.
No. Advertising and marketing compliance is the limit of it. Licensing, AML programmes and regulatory approval go to qualified specialists.
Small, and entirely on money transfer accounts. The team page lists who does what, and every name there works on this industry only.
With a fixed-fee growth audit. It names the corridor, the leak and the first thing worth fixing, before anybody proposes a retainer.
Start with the audit
A fixed-fee growth audit says what is actually costing you money, and whether any of the work above is worth buying at all.
You keep the findings whether or not anything follows.