CRO
The KYC drop-off audit: how to find the leak in remittance onboarding
Most money transfer apps lose more senders between signup and verification than anywhere else. Here is how to find the exact screen, in an afternoon.
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Writing for money transfer teams
Every article starts from a problem an operator already has. None of them start from a keyword.
Search corridors, KYC, ads, retention
Every article
Showing 9 of 9
Paid Growth
Your cost per install is lying to you
Installs look healthy in a platform dashboard while the business quietly loses money. What a remittance account should actually be bidding toward.
SEO
Being the answer when a sender asks an assistant
A growing share of “cheapest way to send money to X” is now answered by an AI rather than a results page. Whoever gets cited wins the transfer.
SEO
Corridor pages are the organic engine of every large remittance brand
Wise and Remitly did not build fifty corridor pages by hand. They built one system and then produced pages from it. Here is how that system is structured, and why most attempts turn thin within a year.
Marketing
Send frequency, not signups: the retention maths of remittance
A sender who transfers once is a cost. A sender who transfers monthly is a business. This is the arithmetic that should decide your entire acquisition budget, worked through with a live example.
Paid Growth
Getting financial services ad accounts verified: the 14-day path
Verification stalls most remittance launches for six to eight weeks. Almost none of that is processing time. Here is where the weeks actually go, and how to get all three platforms cleared in a fortnight.
AI & Automation
The three questions that dominate remittance support
Where is my money, why was my transfer held, and what is my rate today. Three questions account for the majority of contact volume in most money transfer businesses, and none of them requires judgement.
Tech
Build or buy: choosing a remittance management system
The decision is rarely about features. Every credible platform handles customers, transfers and payouts. It is about what happens in year three, when you launch a corridor your vendor does not support.
Consulting
How to launch a new remittance corridor in 90 days
Most corridor launches take ten to twelve weeks and most of that is waiting rather than working. The fix is not working faster. It is running four workstreams in parallel and starting the longest one first.
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What went up that month, and what changed in remittance marketing. Unsubscribe in one click, from the top of it.